MEDIA KIT
Open the door to over 1.5 million real estate professionals globally.
Welcome to the National
Association of REALTORS®
Media Kit
About NAR and Our Members
Over 1.5 million NAR members shape the dynamic world of residential and commercial real estate. As entrepreneurs and small-business owners, they are a trusted voice to millions of home buyers and sellers, investors and businesses that need to purchase, lease or sell properties. Reach this influential audience by advertising in REALTOR® Magazine and through our various print, digital and online channels in 2025. The National Association of REALTORS® stands as the premier global authority in real estate, embodying principles that reflect our core mission and vision. With a commitment to expertise, trust, innovation, advocacy, member value and the distinct REALTOR® difference, NAR shapes the industry's future. Our expansive membership includes professionals in every aspect of real estate, including sales agents, brokers, appraisers, property managers and counselors. They're dedicated to bettering their communities and elevating their professional skills and business operations.
1.5 million
NAR's membership is 1.5 million members strong.
$7.8 billion
The NAR membership market has a purchasing power of $7.8 billion.
30 hours
Members spent 30 hours each week interacting with clients and industry material, demonstrating high engagement levels with resources that can help them excel in their field.
Our Audience
Realtors
REALTORS® are residential and commercial real estate practitioners and other real estate industry professionals who are members of the National Association of REALTORS®, and only NAR members can call themselves REALTORS®. All REALTORS® subscribe to a strict Code of Ethics.
Brokers
Brokers who practice residential and commercial real estate and may own a real estate brokerage or manage a franchise operation are also REALTORS® if they are a member of NAR. Brokers take additional courses and pay additional fees to maintain their broker license.
Association Executives
AEs lead REALTOR® associations at state and local levels. They are on the front lines of serving NAR members and upholding and enforcing NAR’s Code of Ethics. NAR’s organizational model dictates membership through all three levels— local, state and national.
Property Buyers
and Sellers
Property buyers and sellers are the end users in the real estate experience. Whether buying, selling, owning, renting or leasing residential or commercial property, their interests are represented by NAR and its members.
Partnering with us links your brand with a respected authority in real estate, ensuring your message reaches a dedicated and influential audience. Our members are actively seeking innovative solutions to enhance their success, making this an ideal opportunity to connect with decision-makers in the industry.
Our Audience
Our audience includes not only agents and brokers but also appraisers, property managers and counselors—professionals who are integral to their communities. This diverse network of 1.5 million trusted experts guides buyers, sellers and investors across residential and commercial markets, always focused on improving their skills and seeking solutions to help them succeed in their work.
REALTORS®
REALTORS® are residential and commercial real estate practitioners and other real estate industry professionals who are members of the National Association of REALTORS®, and only NAR members can call themselves REALTORS®. REALTORS® agree to abide by a strict Code of Ethics” or “REALTORS® are bound by a strict Code of Ethics
Brokers have taken additional courses and pay additional fees to hold a broker license in their state. They may own or manage an independent brokerage or franchise office. If they are members of NAR, they may call themselves REALTORS®.
Brokers
Association Executives
AEs lead REALTOR® associations at the state and local levels. They are on the front lines of serving NAR members and upholding and enforcing NAR’s Code of Ethics. NAR’s organizational model dictates membership in all three levels— local, state and national.
Property Buyers and Sellers
Property buyers and sellers are the end users in the real estate experience. Whether buying, selling or owning residential or commercial property, their interests are represented by NAR and its members.
Commercial Specialists
Commercial real estate professionals specialize in helping businesses and investors meet their goals in the sale, purchase and leasing of office, industrial, retail and multifamily properties.
Technology Focused
Technology focused professionals in real estate leverage cutting edge tools and platforms to enhance property transactions and management. They use data analytics, virtual tours and smart home technologies to provide clients with innovative solutions and a seamless real estate experience.
Young
Professionals
Young professionals in real estate bring fresh perspectives and innovative approaches to the industry. They are tech-savvy, adaptable and eager to leverage new tools and strategies to establish themselves in the business and meet the needs of clients.
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Commercial REALTORS®
Commercial REALTORS® specialize in buying, selling, and leasing properties for business use. They help clients find the perfect spaces for offices, retail stores, warehouses, and more, ensuring the properties meet their business needs and goals.
Technology-Focused Professionals
Technology-focused professionals in real estate leverage cutting-edge tools and platforms to enhance property transactions and management. They use data analytics, virtual tours, and smart home technologies to provide clients with innovative solutions and a seamless real estate experience.
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Young Professionals
Young professionals in real estate bring fresh perspectives and innovative approaches to the industry. They are tech-savvy, adaptable, and eager to leverage new tools and strategies to meet the evolving needs of their clients.
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Featured Opportunities
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REALTOR® Magazine
Get noticed in the premier publication read by real estate professionals nationwide.
NAR NXT, the REALTOR® Experience.
This essential real estate conference and expo offers opportunities for exhibiting and sponsorship, positioning your brand at the forefront of the industry
nar.realtor
Showcase your brand on our highly trafficked website, your gateway to digital success.
