MEDIA KIT
Open the door to over 1.5 million real estate professionals globally.
National
Association of REALTORS®
Media Kit
About NAR and Our Members
The National Association of REALTORS® (NAR) is the leading voice in real estate, representing over 1.5 million members across residential and commercial markets. Our members are entrepreneurs, small business owners, and trusted advisors to buyers, sellers, and investors nationwide.
Advertising with NAR means aligning your brand with a respected authority and reaching a highly engaged audience that values innovation, expertise, and community impact.
1.5 million
members across all 50 states
$7.8 billion
in annual purchasing power
30 hours
spent engaging with clients and industry content
Our Audience
Realtors
REALTORS® are residential and commercial real estate practitioners and other real estate industry professionals who are members of the National Association of REALTORS®, and only NAR members can call themselves REALTORS®. All REALTORS® subscribe to a strict Code of Ethics.
Brokers
Brokers who practice residential and commercial real estate and may own a real estate brokerage or manage a franchise operation are also REALTORS® if they are a member of NAR. Brokers take additional courses and pay additional fees to maintain their broker license.
Association Executives
AEs lead REALTOR® associations at state and local levels. They are on the front lines of serving NAR members and upholding and enforcing NAR’s Code of Ethics. NAR’s organizational model dictates membership through all three levels— local, state and national.
Property Buyers
and Sellers
Property buyers and sellers are the end users in the real estate experience. Whether buying, selling, owning, renting or leasing residential or commercial property, their interests are represented by NAR and its members.
Why Partner with NAR?
Trusted Brand: REALTORS® are bound by a strict Code of Ethics and are seen as credible, community-focused professionals.
High Engagement: Members actively seek tools, services, and solutions to grow their businesses.
Diverse Reach: Connect with professionals across residential, commercial, and tech-forward sectors.
Who You’ll Reach
NAR’s 1.5 million members represent a diverse and influential cross-section of the real estate industry. Your message will reach professionals who are actively engaged in growing their businesses and serving clients across residential and commercial markets.
REALTORS®
Licensed professionals who follow a strict Code of Ethics and guide buyers, sellers, and investors.
Brokers
Office leaders and decision-makers who manage teams and influence purchasing choices.
Association Executives
Leaders of local and state REALTOR® associations who support member success.
Property Buyers and Sellers
The clients REALTORS® serve—your brand can influence their decisions through trusted channels.
Commercial Specialists
Experts in office, retail, industrial, and multifamily real estate transactions.
Tech-Savvy Professionals
Agents and brokers who adopt digital tools to streamline transactions and marketing.
Young Professionals
Early-career REALTORS® who are digitally native and growth-focused.
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Commercial REALTORS®
Commercial REALTORS® specialize in buying, selling, and leasing properties for business use. They help clients find the perfect spaces for offices, retail stores, warehouses, and more, ensuring the properties meet their business needs and goals.
Technology-Focused Professionals
Technology-focused professionals in real estate leverage cutting-edge tools and platforms to enhance property transactions and management. They use data analytics, virtual tours, and smart home technologies to provide clients with innovative solutions and a seamless real estate experience.
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Young Professionals
Young professionals in real estate bring fresh perspectives and innovative approaches to the industry. They are tech-savvy, adaptable, and eager to leverage new tools and strategies to meet the evolving needs of their clients.
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Featured Opportunities
REALTOR® Magazine Media
Reach REALTORS® through trusted editorial content in digital formats.
NAR NXT, the REALTOR® Experience.
Showcase your brand at NAR’s premier annual conference and expo.
