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MEDIA KIT

About NAR Members

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Demographics  

Source: 2024 Member Profile 

Trusted Influencers

REALTORS® refer service providers to their clients.  

86% recommend products and services to their clients. *

REALTORS® Recommend:   

  • 53% - Homebuyer assistance programs  

  • 62% - Home warranty/residential service contract  

  • 48% - Homeowner’s insurance  

  • 86% - One or more product categories  

Professional News

REALTOR® Magazine regularly covers the fundamentals and latest developments on topics readers say they value most:*

  • 93% - Mortgage lending and assistance, homeowner’s insurance, title  

  • insurance, home warranty programs  

  • 87% - Finances and retirement planning  

  • 96% - Legal and regulatory information related to real estate  

  • 91% - Marketing my business and/or properties  

Small-Business Owners 

REALTORS® make their own buying decisions and spend generously on products and services.  The REALTOR® market of more than 1.5 million practitioners has a collective purchasing power of $7.8 billion. * 

  • $1.7 billion - Business use of vehicles  

  • $67 million - Marketing of services  

  • $708 million - Technology products and services  

  • $864 million - Business promotion/marketing  

  • $864 million - Administrative  

  • $888 million - Professional development  

Technology Adopters

The pandemic accelerated adoption of technologies and marketing strategies that enabled REALTORS® to serve their customers during a time of social distancing. In general, REALTORS® find the most value in technology tools that allow them to conduct business quickly, innovate for their customers, maintain accurate transaction and customer records, and operate their business on the go. ^

  • 96% use a smartphone for conducting business with existing clients  

  • 94% use email to conduct business on a daily basis  

  • 63% use the Multiple Listings Service for daily tasks including electronic contact and forms, e-signature, document preparation, contact management and social media management  tools.

  • 68% reported having their own website (45% say they use a website provided by their brokerage)  

  • 72% use Facebook for professional purposes  

  • 55% use LinkedIn for professional purposes  

  • 45% use Instagram for professional purposes  

  • 37% hire a professional for their business activities involving drones  

Reach More Owners
and Managers

Every issue of REALTOR® Magazine features content directed toward broker/owners.  *

Broker Profile:  

  • Median Age: 57  

  • Attended College: 93%  

  • Median Household Income: $135,700  

*Sources: 2021 NAR Member Profile (March 2021) for 2020 statistical data, 2017 REALTOR® Magazine Member Profile Study, GKI MRI 2017 Readership Study, 2017-2019 Harvey® AdQ Study. 

 

^Source: 2022 Member Profile (March 2022) for 2021 statistical data.
  

#Source: 2022 REALTORS® M1 Database  
  

The AdQ Study is a quantitative ad readership and effectiveness study designed to provide publishers with ad readership, editorial, and reader profile information. This information is usable for both sales purposes and editorial guidance. AdQ measures the effectiveness of advertising among those with buying involvement – the advertiser’s target audience – and is a key element in proving ROI to advertisers. 

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