MEDIA KIT
Association
Executives
Audience
Association Executives
NAR’s association executive member demographic and business profile: #
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The typical association executive has a median tenure of 13 years at the local level and 18 years at the state level.
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32% of association executives are 50-59 years old; 28% are 60-69 years old.
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77% of association executives are female and 23% are male.
#Source: 2022 REALTORS® M1 Database
The AdQ Study is a quantitative ad readership and effectiveness study designed to provide publishers with ad readership, editorial, and reader profile information. This information is usable for both sales purposes and editorial guidance. AdQ measures the effectiveness of advertising among those with buying involvement – the advertiser’s target audience – and is a key element in proving ROI to advertisers.