MEDIA KIT
Commercial Audience
Commercial
NAR’s commercial member demographic and business profile:^
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Typical member has a median tenure of 11 years of commercial real estate experience with a primary specialty in commercial real estate.
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The median tenure for primary commercial specialists is 11 years (12 years for members with a primary specialty in residential real estate and a secondary specialty in commercial).
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18% of primary commercial specialists have 16-20 years of experience.
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67% of primary commercial specialists are male and 33% are female.
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53% of primary commercial specialists are married.
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Nine in 10 commercial members are homeowners.
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The median income for members with a primary specialty in commercial real estate is $97K.
Reach the Commercial Audience
^Source: 2022 Member Profile (March 2022) for 2021 statistical data.
The AdQ Study is a quantitative ad readership and effectiveness study designed to provide publishers with ad readership, editorial, and reader profile information. This information is usable for both sales purposes and editorial guidance. AdQ measures the effectiveness of advertising among those with buying involvement – the advertiser’s target audience – and is a key element in proving ROI to advertisers.